I came across a blog post on the PhotoPreneur blog.  It’s a quick read and for me the main message is one that we as photographers often forget whan it comes to our business; we need to have a sales strategy.

I’ve often considered trying to market my work on one of the many on-line art outlet sites like Zazzle or Etsy. But I guess I have been intimidated by the task of figure out a new market I don’t know. Do I have the kind of work that would actually sell on one of these sites? In general my price points have been higher than what I see on these sites. Do I want to lower my prices to fit in?

If you are, or have ever, considered selling through these on line sites this article is worth a quick read. To me the most poignant part is the advice to have a good sales strategy.

“It’s also important to have a sales strategy that’s able to deliver those products to buyers. Gina has her own website where she introduces herself and shows off some of her work, but her sales take place primarily on Etsy and Zazzle. Etsy, a showcase for artists and crafters,  is used primarily for original art, while Zazzle functions as an outlet for reproductions where Gina can offer large numbers of relatively low-priced photographic products to customers who are either budget-conscious or looking for attractive but practical objects.”

 This is true for any approach to marketing your work. You have to have a sales strategy. Know your work, know your markets, and now how they will work together.

Here is the full post. Hope you find something in it to help you.