Louis Vuitton and Annie Leibovitz Campaign

Last night I got turned on to some of Annie Leibovitz’s recent work for Louis Vuitton. She has been shooting a series of really interesting photos on a campaign that is mixing photography, film, and great story telling into a multimedia campaign. The campaign is called Louis Vuitton’s Journeys, and is designed to bring awareness to the companies core values and dedication to fashion through the stories of some extraordinary figures from society, art, and science. My favorite is the piece with Astronauts Jim Lovell, Buzz Aldrin, and Sally Ride.

Annie’s photography is of course stunning and I particularly like this photograph. There are so many things I like about it; cool concept that reinforces the image of astronaut without hitting you over the head, excellent lighting, composition, use of color and overall execution. And the video (not done by Annie in this segment) using robotic cameras and the behind the scenes footage is also cool. I never get tired of hearign stories about man’s greatest exploration… space and the journey to the moon.

See what I am talking about on the Louis Vuitton Journes A Journey Beyond segment.

Make sure to also check out the piece with Mikhail Baryshnikov where Annie sits down with him for an interview and talks about past photo shoots she has done with him over the years. It’s a really neat look into Annie’s relationship with a subject  she spent a lot of time photographing and her overall philosophy and approach to her photography.

For even more with Annie, have a look at this You Tube video with Annie photographing Keith Richards. Another old friend of hers, you can see their comfort with one another, but beyond that it’s fun to see her stroke his ego and work “with” him to get what she wants.


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